James & Wells is the official IP advisor to Natural Products New Zealand. We are the champions of innovation and the people who create it. Why are we so passionate? Well, it’s sad but true, historically Kiwis haven’t made the most of their great ideas. Maybe because most people don’t realise that 80% of the value of their business is in intangible assets.

This is why we have focused our firm on helping our clients make the most of these valuable assets.

So yes, we’re intellectual property experts, but we are also business strategists, scientists, engineers, accountants, lawyers and commercialisation specialists. We’re all committed to the same goal – making sure Kiwi innovation makes it big on the world stage.